Sep 13, 2018 | By Lourdes Linares
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Nov 07, 2013
Continuing their slew of ongoing “archive series”, concept retailer LN-CC launches Levi’s RED, with a selection of rare pieces from the debut 1999 collection.
Known for their progressive concepts, East London-based retailer LN-CC gear up for the launch of the first Levi’s RED collection to be released in seven years, with the re-release of the 1999 ‘Twisted RED’ archive collection.
For readers that are unfamiliar with the line, Levi’s is the premium concept collection by Levi Strauss and Co. that was first introduced in 1999. Unlike Levi’s mainline of classic fits, RED took an unconventional approach to design with its releases gaining notoriety for being experimental, technical, and complicated to manufacture. The debut collection ‘Twisted RED’ (now available in-store and selling out fast) was dedicated to reinventing the iconic Levi’s 5-pocket jean – proposing new forms and aesthetics for jeanswear. The collection was the first of its kind in the so-called ‘evolution’ of denim and has since paved the way for eight RED collections over the past 15 years.
Channeling a true ’90s nostalgia, the carefully edited collection brings together 7 twisted wide leg pants, two rigid tailored jackets and two crisp white tee’s to complete the look. Blending modern design with a nod to the 501’s heritage the pieces feature back cinch belts, arcuate detailing, raw and rigid denim with orange stitching, and of course a heavy dose of low crotches and twisted constructions.
The collection follows in a line of owner and founder John Skelton’s previous ‘archive series’ in the store that have included sought-after brands like Raf Simons, Number (N)ine, and Damir Doma. For S/S 14, LN-CC have partnered with Levi’s RED to be the exclusive online retailer for the new “Lined RED” collection next year.
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