12 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Inclusivity and diversity has become a hot topic of discussion among brands, and Levi’s is the latest to promote this message. In its ad as part of its “Live in Levi’s” campaign, the original jeans brand highlights the way people are connected across countries and cultures – through music, dance, and a spirit of optimism. Like previous “Live in Levi’s®” installments, “Circles,” focuses on storytelling and inclusiveness. According to Levi’s the message is simple: “We are all connected. We are more alike than different. And our differences only make us stronger.”
The joyful spot shows diverse people across the globe, dancing in circles to the soundtrack of Jain’s Makeba – many of whom are wearing Levi’s jeans of course. It is the latest instalment in the “Live in Levi’s” brand campaign.
The story builds on the brand’s deep heritage of empathy and courage. Since their inception in 1853, the brand has been one of the leaders in the corporate field to champion equality, inclusiveness and progress. Take a look at the brand’s website and you can see a long list of support for social progress include its domestic partner benefits, challenging the U.S. Administration’s travel ban, and their contribution and involvement in annual Pride events.
Check out the full video below:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.