May 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
To celebrate the opening of their Champs Élysées store in Paris, Levi’s enlisted the help of DFA’s James Murphy, Pedro Winters from Ed Banger Records, Mr. Andre, and Shepard Fairey to create their own personal trucker jackets.
The new and impressively large Levi’s flagship Paris store on the Champs-Elysées has been busy since its opening at the beginning of May.
The jackets were launched last week at a special event, and the guys also created in-store installations and exclusive music mixes to accompany the jackets. Fairey’s version channels his classic OBEY references, while Saraiva’s rendition features his signature Mr. A figure and a France callout. Both draw strong inspiration from the biker gang jackets of the Hells Angels in the 60s and metalheads’ multi-patched souvenir jackets that we’ve been calling out as a key trend for a while.
These two jackets join the existing creations by LCD Soundsystem, DFA’s James Murphy and Pedro Winters from Ed Bangers Records. The jackets will be sold for €190 EUR (approximately $235 USD) exclusively from the Champs-Elysées store.
Levi’s® flagship store, 76 avenue des Champs-Elysées
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.