May 17, 2017 | By Samuel Trotman
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Last week January 23, Levi’s celebrated the launch of their first pop-up store dedicated to its Line 8 collection.
East London’s Charlotte Road, got another addition to its growing portfolio of denim stores with the opening of Levi’s Line 8 pop-up store. Located in the heart of Shoreditch, for five months, the store sits alongside Denham and Edwin retail spaces as well and Lee’s showroom.
Bridging the gap between the red tab mainline and the premium Made & Crafted collection, Line 8 offers a fresh, youthful take on Levi’s iconic style. Classics like the trucker jacket, skinny fit jeans and western shirts are reimagined through a contemporary and minimalist lens with fabrics, fits, finishes and construction that speak to a distinctly modern look and feel. All the sundries – threads, zips, buttons and tabs – are in black or ecru, giving the collection a really cohesive, paired-back and clean look. The store’s design mirrors the refined attitude of the collection with exposed redbrick walls, wood flooring and contemporary fixtures.
We first launched Line 8 three years ago. In this time it’s built up a strong following, so we’re excited to be dedicating a pop-up store to the line,” said Richard Hurren, Vice President, Levi Strauss & Co. North Europe. “We love the energy in Shoreditch and its dynamic fashion scene, which is why Charlotte Road felt like the perfect location to house our Line 8 collection.”
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