Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Filmmaker Jay Carroll brings us the latest from the charming little video series that Levi’s have been collating, titled “Made Here”.
Levi’s introduced the Made Here video series in April as a channel to celebrate the craft and culture of America and highlight the history behind the various producers and craftsman behind each collection. The latest film, entitled Made Here: Centinela Traditional Arts, shows the craft and history of master weaver Irvin Trujillo, who produced the weavings for the back panels of Levi’s limited-edition selvedge trucker jackets. The three-minute short presents an honest look into the work of Trujillo, exploring the design process from weave conceptions at his ranch in Chimayo, New Mexico through to the finishing at Levi’s design studios.
As well as the Chimayo trucker jackets, Made Here offers everything from handmade beaded leather moccasins to intricately netted beach stone necklaces. The moccasins were made in Cave Junction, Oregon, by Carol Lindhorse, who has been perfecting her craft since she made her first pair of moccasins when she was 5. And the necklaces were made in Stonington, Maine, by Tim Whitten, a trained engineer who turned his love of traditional maritime knot work into art.
Made Here pieces are available within three of Levi’s higher-end boutique stores in Malibu, Boston, and the Meatpacking District in New York.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.