Levi’s Made + Crafted x Joanna McClure Photo Assignments
By Samuel Trotman

Levi’s Made + Crafted launched a really interesting initiative earlier this summer: collaborating with a new and established American photographer each month.

Oct 21, 2013
/

Like

We noticed these awesome images over on the Denim Hunters blog and thought they were worth sharing. Levi’s Made + Crafted launched a really interesting initiative earlier this summer called Photo Assignment: collaborating with a new and established American photographer each month, the brand gives the artist complete creative free reign to snap their M+C product however they interpret it.

This month’s photographer is Joanna McClure, an accomplished photographer based in New York. She focussed on the production and manufactoring side of jeanswear, taking inspiration from the strength and structure of a hard-wearing denim jean, as she explains:

“This project took on many iterations before reaching its final destination – given the task of shooting denim in any way that I wanted proved to be both a blessing and a curse! The options were unlimited, but in the end I decided to take a look at the process of how denim is actually made. I focused it down to a few things: construction, strength, and structure. What better way to express these qualities than to turn this great cloth into a sculpture – at once playful and strong.”

We love the images, they are contemporary, playful and striking, we’re looking forward to the following month’s. Check out the Made + Crafted site for some of the other collaborations.

  • Mais cet appui n’a rien de très étonnant quand on connaît cheap nfl jerseysla proximité entre le site internet et le Parti pirate. Début mai, l’ancien porte-parole de Pirate Bay, Peter Sunde, s’est lancé dans les Européennes. Son programme : défense de l’Internet libre, de la transparence gouvernementale, ou encore favoriser un plus grand respect des droits individuels. Sans surprise, ce candidat avait reçu le soutien du Parti pirate Finlandais.Il portera la bannière du parti pour les élections et sera candidat à la présidence de la Commission européenne avec Amelia Andersdotter.

  • Aux municipales,cheap nfl jerseys Freddy Vasseu se présentait en tant que membre du Parti pirate sur une liste de centre droit à Port-Lès-Valence. Résultat des élections, cheap nfl jerseysil est élu au conseil municipal de la ville dès le premier tour. Le Parti pirate compte également 2 autres élus municipaux.

  • En France, le Parti pirate présentera des listes dans six des huit cheap nfl jerseyscirconscriptions, avec pas moins de 30 candidats en Île-de-France et pour les Français à l’étranger. En plus de ça, le mouvement sera présent dans une quinzaine d’autres pays européens.


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

4 photos
Global Trade Show Guide 2017: WGSN Editor Picks

44 sec
Ian Berry Presents: Behind Closed Doors & My Beautiful Laundrette

4 photos
This is how your jeans will look come summer 2018

2 min
Supreme Announces Collaboration with Slayer

3 photos
The Common-Folk: Mixing Japanese tradition with modern design