Login

Levi’s Made + Crafted x Joanna McClure Photo Assignments

We noticed these awesome images over on the Denim Hunters blog and thought they were worth sharing. Levi’s Made + Crafted launched a really interesting initiative earlier this summer called Photo Assignment: collaborating with a new and established American photographer each month, the brand gives the artist complete creative free reign to snap their M+C product however they interpret it.

This month’s photographer is Joanna McClure, an accomplished photographer based in New York. She focussed on the production and manufactoring side of jeanswear, taking inspiration from the strength and structure of a hard-wearing denim jean, as she explains:

“This project took on many iterations before reaching its final destination – given the task of shooting denim in any way that I wanted proved to be both a blessing and a curse! The options were unlimited, but in the end I decided to take a look at the process of how denim is actually made. I focused it down to a few things: construction, strength, and structure. What better way to express these qualities than to turn this great cloth into a sculpture – at once playful and strong.”

We love the images, they are contemporary, playful and striking, we’re looking forward to the following month’s. Check out the Made + Crafted site for some of the other collaborations.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • Mais cet appui n’a rien de très étonnant quand on connaît cheap nfl jerseysla proximité entre le site internet et le Parti pirate. Début mai, l’ancien porte-parole de Pirate Bay, Peter Sunde, s’est lancé dans les Européennes. Son programme : défense de l’Internet libre, de la transparence gouvernementale, ou encore favoriser un plus grand respect des droits individuels. Sans surprise, ce candidat avait reçu le soutien du Parti pirate Finlandais.Il portera la bannière du parti pour les élections et sera candidat à la présidence de la Commission européenne avec Amelia Andersdotter.

  • Aux municipales,cheap nfl jerseys Freddy Vasseu se présentait en tant que membre du Parti pirate sur une liste de centre droit à Port-Lès-Valence. Résultat des élections, cheap nfl jerseysil est élu au conseil municipal de la ville dès le premier tour. Le Parti pirate compte également 2 autres élus municipaux.

  • En France, le Parti pirate présentera des listes dans six des huit cheap nfl jerseyscirconscriptions, avec pas moins de 30 candidats en Île-de-France et pour les Français à l’étranger. En plus de ça, le mouvement sera présent dans une quinzaine d’autres pays européens.

WGSN Insider Bulletin

Get more Denim insights as a WGSN subscriber

Related Stories

Levis trucker jacket

Levi's 50th anniversary of the iconic original denim jacket

Global Retail Autumn 2017: Why the transitional trucker is a key denim trend

denim trends from WWDMagic

Las Vegas Trade shows S/S18- Top 3 Denim Trends

Share
Tweet
+1
Share
Pin