Feb 21, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Last night, Levi’s® celebrated the launch of their flagship store on Paris’s Champs-Élysées with pioneering French and American artists.
To commemorate their launch, the first of its kind in France, Levi’s® invited Stylesight to the grand opening of their flagship store on the legendary Parisian avenue for an evening of art, music and denim. Officially opening to the public today, the three-level flagship store is a dedication to the iconic American brand, embodying the cool, relaxed vibe of the denim label created in 1873 by Levi Strauss.
Inspired by its location on one of the world’s most prestigious and covetable shopping streets, the Levi’s® Champs-Élysées flagship houses an impressive roster of denim, including LVC, Made & Crafted and a selection of vintage reissues and one-off Levi’s® jeans and apparel. Continuing their passion for craftsmanship and authenticity, Levi’s® also installed their renowned tailor shop, which allows customers to have their favorite items tailored by a team of specialized craftsmen.
The expansive 650 square-meter space has a industrial, authentic look and feel that pays homage to the brand’s commitment to sustainability. An eco-concept design was integrated into every aspect of the store – from the electrics and lighting to the ventilation. Like their Amsterdam store, they used FSC-certified woods wherever possible, and the store is filled with reclaimed, restored and existing materials.
Levi’s® history with France is deeply intertwined – not only did Levi Stauss and Jacob Davis turn Serge de Nimes homegrown fabric into the first blue jean but Levi’s® continued involvement with French culture has also given birth to many movements in fashion, art, music, film and art. To celebrate this long standing connection and progress, Levi’s® celebrated with a evening full of collaborations between French and American cultural pioneers. Over the night french house pioneer Pedro Winter (a.k.a Busy P) from Ed Banger Records and New York’s James Murphy of LCD Soundsystem/DFA Records served up thumping electro, while street artists Mr. Andre (Paris) and Shepard Fairey (Los Angeles) showcased their creative spirits and homelands through inspired music and installations.
Levi’s® flagship store, 76 avenue des Champs-Elysées, is open seven days a week, from 10am to 10pm Monday through Saturday, and 10am to 9pm Sundays.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.