Levi’s Celebrate 140 Years of the 501 with Frank Ocean
By Samuel Trotman

Levi’s celebrates 140 years of the 501 jean with an intimate Frank Ocean gig in Los Angeles

Feb 12, 2013
/

Like

Its been a busy weekend in LA! We attended Friday’s Levi’s pre Grammys bash held at the Ace Museum in aid of 140 years of the 501 jean on Friday night.

The event doubled as an intimate Frank Ocean gig and an inspiring installation-come-exhibition charting the timeline of the iconic 501 jean from the birth of the Levi’s blue jean in 1873 all the way to the present day. The dress code was “501” and most attendees donned their favorite, well-loved jeans for the occasion. Celebrity attendees included Busy Philipps, Zoe Saldana, Solange Knowles, and Christa B. Allen and they mingled with Levi’s staff and LA hipsters in a sea of  double denim. The crowd was an intimate 600-strong and the 30 minute gig served as a warm up for the Grammys event two days later, where Ocean picked up Best Urban Contemporary Album and Best Rap/Sung Collaboration prize.

Happy Birthday 501!


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

4 photos
This is how your jeans will look come summer 2018

1 photo
Tommy Hilfiger's “See Now, Buy Now” Runway Heads to LA for Spring 2017

3 photos
The Common-Folk: Mixing Japanese tradition with modern design

8 photos
Lucky brand and Ornamental Conifer create must-have denim and leather jackets

44 sec
Ian Berry Presents: Behind Closed Doors & My Beautiful Laundrette