Login

Levis and Pendleton: New VBS film

Bares, Broncs, and Bulls, documentary trailer from Selectism on Vimeo.

Everyone’s been talking about the new Levis and Pendleton Woolen Mills collaboration where classic Levis trucker jackets have been lined with traditional Navajo blanket linings.

“We’ve used blanket linings forever, which Pendleton is known for, so this collaboration is such a no-brainer I couldn’t believe it wasn’t done long ago,” said Carl Chiara, director of concepts and special projects for the Levi’s brand.

To accompany some of their collaborations, Levi’s has been working with VBS.tv on a series of documentaries and this mini-movie will focus on the lives of young Navajo cowboys in the desert of the US. Check out the trailer above.

Prices on the collection range from $118 to $198 and will be available in stores next month.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin