Oct 04, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Stylesight’s denim team recently unearthed some vintage Levi’s ads that have been rarely seen since they emerged in the ’70s. Taking a trippy psychedelic approach these weird and wonderful images are some of the most imaginative ads ever to be released from the original jeans brand.
By the mid-seventies, the American mainstream had picked up on the trippy, drug-inspired imagery of the hippies – so much so that even corporate companies had taken influence from this weird, colorful and psychedelic aesthetic.
Starting in the late 1960’s, Levi’s had began to rebrand its corporate image, commissioning some of the greatest commercial artists of the time to lend their talents, including the famed English artist, graphic designer and illustrator, Alan Aldridge.
Other commissioned artists included Victor Moscosco, best known for his psychedelic rock posters and underground comix in San Francisco, and John Van Hamersveld, whose album cover designs include The Rolling Stones’ Exile on Main Street, The Beatles’ Magical Mystery Tour and The Grateful Dead’s Skeletons from the Closet. As you can see from these images, these Levis commercials of the era are easily some of the most bizarre ads ever released.
With seventies themes slowly trickling into the denim market and the relaunch of Levi’s Orange Tab collection for F/W 13, we thought these rare psychedelic ads are especially relevant.
Here’s an incredible, Yellow Submarine-ish mind-warper called Evolution, featuring narration by Ken Nordine, the originator of Word Jazz.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.