Levi’s celebrates the launch of the Levi’s® 501® Interpretations limited edition book with an exclusive photographic exhibition.
Levi’s continues its 140 year anniversary celebrations with the launch of its limited edition book, Levi’s® 501® Interpretations, depicting 501 of the best interpretations of the original blue jean.
Last night (July 10) Levi’s invited some of London’s biggest denim obsessives to their exclusive photography exhibition as part of the launch of the forthcoming 501 Interpretations edition book. Held at Soho’s Rook & Raven Gallery, the preview showcased the results from the campaign launched earlier this year where Levi’s invited thousands of fans to submit their photos on www.levis501.com to showcase the jean’s versatility and personal style. A number of notables within fashion (including a collab with i-D magazine) and influencers from around the world were also shot, including Christopher Raeburn and Susie Lau from the UK, and US celebrities Kate Bosworth, M83, Wiz Khalifa and Anna Kendrick.
Over the past two months, Levi’s creative team have been combing through the images to curate a selection of the best and most unique of these interpretations from around the world – 501 images to be exact – to feature in the limited edition book, Levi’s® 501® Interpretations.
The book is set to release at the end of July at selected Flagship stores, but with only 501 available be sure to grab one while you can.