Oct 19, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Oct 11, 2010
Back in July, Levi’s® started a program of pop-up workshops as community spaces and creative endeavors. The second of its Levi’s® Workshops in New York City was on October 8, 2010 the Levi’s® Photo Workshop.
Designed as a fully functioning photography studio, the space will feature an array of vintage and modern photography resources that span the history of the craft. The Levi’s® Photo Workshop will open for ten weeks at 18 Wooster Street in Manhattan’s SoHo district, closing up shop on December 18, 2010.
The Levi’s® Photography Workshop will house a variety of distinct public resources: a photo shop offering vintage camera rentals and various for-sale products related to photography, an on-demand printing center, exhibition space and a professional-grade studio with photo assistants and digital technicians. Local artists, community groups and non-profit organizations will use this equipment to create their own photography-based work to be exhibited and/or sold in the Workshop. The space will also sell a selection of camera-related equipment and artifacts, unique Levi’s®-branded Workshop products like denim camera bags and lens wraps, as well as select Levi’s® 511 and 505 Corduroys and Trucker Jackets. All proceeds from sales at the Levi’s® Photo Workshop will benefit New York-based non-profit organizations, including The Five Boroughs Foundation of Photography and Hetrick-Martin Institute.
Central to the Levi’s® Workshops program are collaborations with esteemed photographers and notable pioneers from the worlds of architecture and design, culinary arts, music and fashion, including Bruce Davidson, Nick Zinner and Hamburger Eyes.
The opening party took place last Friday with DJ set by Chances With Wolves.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.