Login

Levi’s® and Brooks Brothers

denim_7_30_2010.jpg

Levi’s® and Brooks Brothers announced yesterday that their collaborative denim capsule collection hit the Brooks Brothers stores. The collection focuses on three iconic Levi’s® fits: The 501, 505 and 514. The jeans are crafted in a factory in Los Angeles using imported materials and will retail for $148.

Both brands have a history-steeped past, with Levi’s® invention of the blue jean in 1873 and Brooks Brothers introducing America’s first ready-to-wear emporium in 1818.

“For generations, nothing has conveyed the image of iconic American style more than a pair of Levi’s® jeans worn with a Brooks Brothers button-down shirt.”
-Lou Amendola, chief merchandising officer, Brooks Brothers.

“It may have taken us over 135 years, but we are finally joining forces and are excited to be doing something together!”
-Carl Chiara, director of men’s and women’s brand concepts and special projects for the Levi’s® Brand.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin