Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
For the third consecutive year, the Levi’s® brand has teamed with the winner of GQ’s Best New Menswear Designers in America project to create a collaboratively designed, exclusive collection that marries the winning designer’s vision with Levi’s® denim and workwear heritage. The highly-influential, New York-based menswear designer Billy Reid is the latest designer to produce a collection.
His Levi’s® Workwear by Billy Reid collection showcases the Levi’s® brand’s own workwear roots, incorporating utilitarian, highly functional styles with Reid’s refined yet modern tailoring.
“We were able to work with some incredible people in the Levi’s® archives and found an old work apron from the turn of the century, complete with all its natural wear, tear and stains. It just really seemed to stand out. The apron became a true muse and its influence is present in each piece of the collection. For example, the hunting jacket has a removable—and fully functioning—pocketed, work apron on the inside, providing an internal game pouch. And we then used it to design the tote bag, which was developed by folding the apron into a bag shape”
The full collection will be available for purchase at select Bloomingdale’s stores nationwide on www.bloomingdales.com, at all six Billy Reid store locations nationwide, and on www.billyreid.com. It is comprised of:
Coolhunting published a video online about this creation of the collection. It follows Reid at work on the ten piece collection and a rare glimpse of the Levi’s® archives. Check it out below:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.