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Levi’s®
 Made
 &
 Crafted: Website Launches

denim_02_04_2011.jpg

Levi’s®
 Made
 &
 CraftedTM
 is
 a
 brand
 developed
 by
 Levi’s®
 XX,
 an
 independently
 created
 division
 of
 Levi
 Strauss
 &
 Co,
 which
 houses
 two
 exclusive
 brands:
 Levi’s®
 Vintage
 Clothing
 and
 Levi’s®
 Made
 &
 CraftedTM.


The special division, with its own design studio in Amsterdam, is headed up my Maurizio Donadi (previously of RRL) and concentrates on timeless style, premium quality fabrics and trims, and a very strong attention to detail. We have been following the Made & Crafted line since its first small capsule collection three seasons ago and thoroughly enjoyed Donadi’s inspiring talk at the Berlin Denim Day last month.
The Made
 &
 CraftedTM website recently went live, showing off key pieces of the collection and inspiring details, and cementing it as a new Levi’s® brand to watch, go check it out here.

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