Legacy of Cool

Over the past six months, Max Kingery and the team behind the ambitious project Legacy of Cool have been on a mission to illuminate the history and craftsmanship of denim. Storied through a documentary film and the production of their own limited edition denim line, the project has taken them all over the world, seeking materials, inspiration, and the culture that surrounds the scene. This week, the project enters its final stage of backing and producers make their final pledge toward the $210,000 goal to complete the third and final leg of their journey.

We have been keeping a watchful eye on the Legacy of Cool project since meeting the team at Rin Tanaka earlier this year. The project is the brainchild of denim enthusiasts Max Kingery, Jorge Goytisolo III, Felicia Elise, and Dennis Provost, and explores the process of making an authentic, purist pair of jeans. The makers caught the attention of the denim world with their initial trailer showcasing their mission and a taste of the coverage they had completed so far.

Over the course of their journey, Max and his team met some leading denim experts including Zip Stevenson, founder of the Hollywood Trading Company (HTC), and J BRAND founder Jeff Rudes. Their ambitious efforts have also earned them exclusive access to some of Japan’s most celebrated treasures like the world renowned NIHON MENPU textile mill, as well as interviews with Atsu Tagaya, founder of Stevenson Overall Co.

The mission launched via Kickstarter, a funding platform for creative projects. Here, Max is hoping to bring his ambition to life through the direct support of others. Up until now, the team has only completed the initial stages of the film and put together a pre-production plan of the denim range. In order to fund the final stages of their quest, they are aiming to reach an ambitious $210,000 that will allow them ship the denim discovered in Japan for their final production run, as well as complete the remaining filming throughout the U.S.

This project will only be funded if at least $210,000 is pledged by Wednesday, December 12. If you would like to show your support, head over to the Kickstarter page where you can read more on the project.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.