Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
This fall see’s an exclusive collaboration between two iconic American workwear brands, Lee and Otter Wax of Portland, Oregon.
For well over a century now Kansas denim icon Lee has produced quality, dependable goods with authentic styling that surpasses many short-lived fads. Paying tribute to its heritage and timeless style, the premium sub-division Lee 101 looks to realign itself as an elite outdoor goods manufacturer teaming up with Portland fabric wax producer Otter Wax for an exclusive collaboration that combines American style with outdoor functionality.
While Levi’s has gained much credit for their high-end technical fabrics, the use of time-tested wax cotton still provides a safe haven for those looking to keep dry. Pairing Lee’s classic silhouettes with Otter Wax’s innovative natural treatments, the collaboration has been curated with the quality and design everyone has come to expect from these two honest, hard-working companies. Fans of each brand will see the release of sleek special edition package that contains Otter Wax’s heavy duty fabric wax and a pair of Lee 101 z dry selvedge jean. Buyers can then treat the jean to a fresh coat of wax to give their raw denim a water-repellent finish. These collaborative products will be available in the coming months at select stockists around the globe.
Fancy trying it yourself? Then here’s a short video in collaboration with The Coveted on how to treat your jeans with Otter Wax, which is available to buy from their online store. Also check out Otter Wax’s video page for further guides on treating your other outdoor garments too.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.