Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Lee Jeans donated a few pairs of raw denim to the employees of a shipwright to endure over a year of hard work and sweat, resulting in true workwear denim.
Last year, Lee Jeans donated a pair of unwashed, raw denim to each employee of an old shipyard, specialized in creating and repairing old Botters, the authentic Dutch fishing vessels. One year later, Joachim from Another Something went to the shipyard and truly captured the spirit of local craft and the endurance of denim workwear.
The jeans, constructed from Japanese selvage Kaihara denim, are part of Lee’s special 101 line. As Joachim describes in his article, a few pairs didn’t survive the hard work and thorough conditions, but a few aged like hell. Under a thick layer of oil, tar and paint, and patched together with extra ruler pockets, the denim was hardly recognizable and almost looks like waxed jeans. The images Joachim took on that morning paint a portrait of a beautiful setting for this original workwear. Enjoy the bigger pictures on Joachim’s Flickr page.
Artisan operations have been gradually appearing on the radar in the denim market, inspiring a renewed interest in fundamental quality and re-igniting real appreciation for the joys of long-term denim ownership for a new generation. Denham recently launched their collaboration line, ‘The Butcher” for a limited line of Grade Slim jeans that require wearers to record every stain and abrasion in a “denim diary’ over the course of a year (without washing) before sending them off to Amsterdam to take part in an art exhibition.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.