Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
For cowboys, workers and contemporary creators, Henry David Lee’s iconic denim brand celebrates 125 years of getting things done.
2014 sees the iconic American jeans brand Lee celebrate its landmark 125 year anniversary. Known as one of denims “Big Three”, Lee has become a household name around the world along with its native peers Levi’s and Wrangler. Outfitting the US military through two world wars, to the tough working classes of America, the burgeoning teen phenomenon of the ’50s to dressing the bell-bottomed drop-outs of the ’60s and ’70s; Lee has been a cornerstone in the wardrobe for denim lovers and people who live life with a purpose alike.
While Levi’s holds the title for its patented rivet jean, Lee also holds its own respected titles for the numerous innovations it has delivered to the world. Since creating the first overalls in 1911, Henry David Lee went on to create the iconic Union All (coveralls) in 1913, which immediately became the go-to for blue collar workers of the West and instantly propelled the brand into mainstream America. Lee can also take credit for inventing zipper fly jeans as well as the first slim denim jacket and items like the Loco and Storm Rider jackets have become wardrobe staples around the world. And who can forget the adorable Buddy Lee, the pint-sized ambassador with door stop eye-lashes and short back-and-sides.
The brand has dedicated its first six pages of its seasonal catalogue to its milestone moments (as featured above) so make sure you pick up your copy in store. The brand will soon be launching headfirst into their celebrations with a whole series of global events celebrating Lee’s iconic style so keep your eyes peeled for those too.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.