Jul 06, 2017 | By Yvonne Kostiak
Jul 08, 2010
Le Tour de France is a grueling twenty-three daylong conquest. Starting in Rotterdam on Saturday July 3rd, and for those robust enough to endure the three-week tour, it will end in Paris on Sunday the 25th. This is the first time the Tour de France will take a detour through the Netherlands, but the rest of the race remains the same; full of slick cobble stone roads and major uphill climbs.
Check out Lance Armstrong dishing the dirt on early on in stage 2 from the Team Radioshack bus…this Tour will be his final.
Currently, they’re entering into the 5th stage, going from Epemay to Montargis with Fabian Cancellara (SAX) as the overall leader and Geraint Thomas (SKY) in the runnings. Unfortunately, seven-time winner, Lance himself, is lagging behind in the 18th spot.
That’s exactly where Rapha comes in, to ensure that these tenacious cyclists – no matter if you’re a top dog like Armstrong or Cancellara – stay dry and comfortable while maintaining a design driven edge. Just in time to celebrate the kick off of the tour, Rapha opened a pop-up called NYC Cycle Club located at 352 Bowery, which will remain open until the end of September. The Cycle Club, curated with an unbelievable attention to detail, includes a huge collection vintage cycling memorabilia. They have tons of events planned including group rides, parties and movie screenings. (We heart Rapha!)
Images via Prolly is Not Probably
When it comes to product, Rapha is unbeatable. Designed and created by cyclists themselves, there is no compromise. The technical fabrics meet all the riders’ demands, while the innovative design keeps the products versatile on or off the road. They even designed a Tailored Jacket last season, to ensure that the “tweedies” had something to wear on their rides.
For more road gear and live Tour de France coverage check out the Cycle Club on Bowery or on Rapha’s blog.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.