Login

Le Tour & Rapha Cycle Club

Le Tour de France is a grueling twenty-three daylong conquest. Starting in Rotterdam on Saturday July 3rd, and for those robust enough to endure the three-week tour, it will end in Paris on Sunday the 25th. This is the first time the Tour de France will take a detour through the Netherlands, but the rest of the race remains the same; full of slick cobble stone roads and major uphill climbs.

thepack.JPG

armstrong.JPG

Check out Lance Armstrong dishing the dirt on early on in stage 2 from the Team Radioshack bus…this Tour will be his final.


Lance Armstrong Reacts to Stage 2 — powered by LIVESTRONG

Currently, they’re entering into the 5th stage, going from Epemay to Montargis with Fabian Cancellara (SAX) as the overall leader and Geraint Thomas (SKY) in the runnings. Unfortunately, seven-time winner, Lance himself, is lagging behind in the 18th spot.

cancellarainyellow.jpg

That’s exactly where Rapha comes in, to ensure that these tenacious cyclists – no matter if you’re a top dog like Armstrong or Cancellara – stay dry and comfortable while maintaining a design driven edge. Just in time to celebrate the kick off of the tour, Rapha opened a pop-up called NYC Cycle Club located at 352 Bowery, which will remain open until the end of September. The Cycle Club, curated with an unbelievable attention to detail, includes a huge collection vintage cycling memorabilia. They have tons of events planned including group rides, parties and movie screenings. (We heart Rapha!)

newwindowrapha.jpg

prollyisnotprobably.jpg

4753953550_01b0d79d02.jpg

4753949320_0ef6b5030c.jpg

4753312821_ac673345a9.jpg
Images via Prolly is Not Probably

When it comes to product, Rapha is unbeatable. Designed and created by cyclists themselves, there is no compromise. The technical fabrics meet all the riders’ demands, while the innovative design keeps the products versatile on or off the road. They even designed a Tailored Jacket last season, to ensure that the “tweedies” had something to wear on their rides.

1857-17.jpg

1857-07.jpg

For more road gear and live Tour de France coverage check out the Cycle Club on Bowery or on Rapha’s blog.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin