Laundry Inspiration: Etro ‘The Cooked Shirt’

We’ve just put our in-depth S/S 13 laundry report live and have spent the last week emersing ourselves in wash and laundry inspiration, techniques and technical advances. So when we saw this amazing Etro shirt project, we had to share! It may not be denim but the natural ‘food-stuffs as dyes’ story was certainly current and relevant to denim.

Kean Etro, the innovative and imaginative designer behind the fashion label of the same name, presented the above images of his experimentations alongside the recipes to re-create these re-worked white shirts in a special section on the Etro Website. The three shirts included a blueberry-soaked piece, a coffee-dipped shirt and a garment baked in salt in the oven, proving you can transform and re-color using natural ingredients from the pantry.

Many laundries have been talking about vegetal dyestuffs over recent seasons and we think these eco-friendly and 100% natural innovations are a welcome alternative to chemical processes.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.