May 01, 2018 | By Samuel Trotman
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With a name to represent the attention spent in the search for quality selvage denim, the new high end European brand Care Label, also has a secret. The label on the waistband of the jeans, which initially appears blank, eventually discloses the brand name after repeated wear and washing. Once revealed, you’ll find out that “these jeans do not need a label to have their own identity.”
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