Last Weekend in Milan: Denim Boulevard Event

We’ve just come to the end of Milan Men’s Fashion Week and will be rounding up the denim highlights from the shows tomorrow, but as well as the runway events in the Italian fashion center last week, a brand new event took place called Unwashed/ Denim Boulevard.

We first heard about this event through the awesome Long-John blog back in April. With key figure in Italian denim, Antonio De Batista involved, we knew it was going to be a great event. Antonio is a renowned denim consultant and founder of Blue Blanket Jeans. As well as the brand, he also has a huge archive of denim from his extensive years of work in the industry. He set up the centerpiece to the event, his Denim Boulevard: a selection of his very rarest vintage denim pieces for all to lust over.

The event had a very intimate feel to it, similar to that of Denim Bruin in San Fransisco, and alongside Batista’s pieces were many niche, purist denim brands showing their new collections: Levi’s, Japan Blue, Telleson, Scarti-Lab, Memory’s, Blue Blanket, Momotaro and vintage dealers Millesime. Also at the event was the renowned Italian mill Berto, who hauled in a vintage shuttle loom and wove live at the event. The event was kicked off with a big party on the Saturday night and was attended by Milan’s best dressed denim guys.

The event was supported by Men’s File, Crackers, Denimize, Chop and Roll and Low Ride magazines and sponsored by Italian vintage drinks company, J. Gasco.


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