Mar 14, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
You might have noticed that the DDD went a little quiet last week: that’s because the denim team was over in Amsterdam attending the many events, shows and happenings as part of the city’s first ever Denim Days. Denim Days is a four-day celebration of everything indigo. We’re back now and full to the brim with inspiration and enthusiasm. Stay tuned for many upcoming blog posts and Stylesight reports but for now, here’s our bite-sized round-up:
The week kicked off with Kingpins trade show, of which Stylesight are the official trend partners.With over 40 exhibitors from around the world, we decided to set up something special for this first Amsterdam event and called in some of our favorite and most inspirational indigo pieces from a variety of contributors around the world: Vintage dealer Jamie Wong from Raggedy Threads, Tony from Kings Of Indigo, up-and-coming London-based designer Rita Cantro, the wonderful Celia from Amsterdam-based Shibori experts Blue Print Amsterdam, another local to Amsterdam, Lizzie from Facing West and Joost & Elza from Atelier D’Armee, London-based Darn and Dusted founder, Luke, as well as Denim Giants Levi’s and Diesel. The amazing Kingpins show used the unique and beautiful Westergasfabriek: Gashouder venue, an old Gas works, perfectly in the round. It was supported by all the inspirational students at Amsterdam’s very own Denim School, who set up a live workshop in the center of this unique space, meaning that industry professionals could mingle with the new generation of denim talent, exchanging ideas and knowledge. The next Kingpins show will be October 28-29.
Over the following two days, events continued just along the road, at the Denim Days show, featuring Blue Print Amsterdam, the indigo room from Modefabriek trade show. This event was open to the public and included a vintage denim market, food stalls, interactive Shibori indigo dying and Boro making classes and a host of local brands and craftspeople, all sharing their love for the blue stuff. Some of the highlights included a fantastic static display with Antonio De Batista, consultant and founder of Blue Blanket curated by his pal and local blogger Wouter Munnichs of Long John. Another stand-out display was that of Indigo Rooster, an exhibition put on last year in the city by Miles Johnson and Victor Sanberg and this time curated again by Miles, but with his good friend and founder of Facing West, Lizzie Kroeze.
Other brands and participants included G-Star, Denham, Nudie, Pepe and Scotch & Soda and presentations, discussions and panels were also scattered throughout the two days so people could learn and discuss important subjects such as organic cotton.
As you would expect, there were some pretty notable stylish denim dudes and dudettes walking about, here photographed by renowned local photographer Peter Stigter.
In general, the event was 100% inspirational, successful and provided a refreshing addition to the denim trade show calendar and we can’t wait to head out there again! Even the legendary Karl Heinz Muller, founder of Bread & Butter was seen wandering around, we can’t help but wonder what might come of that!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.