4 hours ago | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
With many brands moving towards laser finishing to create authentic vintage details and whiskers, Diesel is bringing that power to its people. This trend leading brand is proud to introduce the new Denim Laser, so you can personalize your new denim at Diesel NYC on 5th Avenue. For just $10, you can laser-etch a name and any given date into the waistband of your new jeans. Hurry, this unique customization won’t last forever.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.