Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Last week we were at the must-attend Vegas trade shows, where new shows, brands and product made the season even more inspirational than usual. The shows had a much stronger menswear focus, largely due to the addition of Liberty, the new trade show on the block from Project founder, Sam Ben-Avraham.
Many men’s purist denim brands moved over from Project to Liberty, making for a more denim-heavy demographic. And with Capsule in the same location, all like-minded shows were in convenient proximity. This didn’t mean that Project was lacking in inspiration though. The show has teamed with ENK for the last two seasons and the women’s and Junior’s market remained a very strong focus. We will launched our denim trended report two days ago on the site but here are three of our favorite trends from the show.
Garments above from: Zee Gee Why, Original Jams, Remi Relief, Forestin’ Gear.
60’s surf is set to be the strongest unisex story for S/S 14. The men’s board short was an essential item and indigo-on-indigo colorways made the story relevant for the denim market. We particularly loved Remi Relief’s palm-shaped patch story, top left and Maurizio Donadi’s new venture, Original Jams had a stand-out booth, dressed up like an Hawaiian surf shack. Their girls chambray bralet and short sets were straight off a retro postcard from Honolulu.
Garments above from: MiH, A.N.D, Closed, The Stronghold.
Unbleached and ecru cotton shades were still going strong but a clean, utilitarian white story was very summer-relevant. We particularly loved the workwear angle that many brands opted for: stark railroad jackets, bib n brace overalls and classic western jackets were given box-fresh appeal in bright white shades.
Garments above from Old Park, Closed.
The indigo-on-indigo patched story shows no signs of falling off the trend radar next summer, in fact it was a strong as ever. The noticeable change was a slightly more decorative, 70’s driven patchwork look, as also seen at the Rin Tanaka LA Event earlier this year. Plays on stars n stripes imagery was also given a new slant using remnants of overdyed indigo.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.