Aug 07, 2017 | By Carlene Thomas Bailey
As the graphic team was in Las Vegas this week covering the Magic and Capsule trade shows, we jumped at a chance of strolling downtown to hunt out some classic Vegas signage.
The city of Vegas is a wealth of graphic simulation in its unique, brash way but if you search their are some hidden gems. Old sun scorched motel signs, authentic vintage casino signage, glitzy wedding chapel visuals and seedy adult store graphics, giving a real mix of beauty and pure overindulgence.
While wandering down the strip we found a mass of old motel signage that was truly inspiring in font usage and visual layout.
Decayed Beauty – Highlights included the old rundown motel signs that had damaged neon lettering bulbs and rusted or sun bleached back panels.
Marry Me – Kitsch and sometimes sickly sweet, the Las Vegas chapel signs are a real draw to the eye when traveling the downtown end of The Strip. Soft flowing typefaces and heart motif symbols give a true over the top visual mood. Our favorite is the large-scale heart sign from Cupid’s Wedding Chapel – classy!
Damaged – Sun bleached and flaked vinyl signs was another cool textural look we saw. Striped back colour and eroded typography gave a great insight into the aging process of the powerful Nevada sun.
The Boneyard – For the ultimate in Vintage neon signage look no further than the Bone Yard, just south of Freemont Street. It houses the largest collection of the most iconic and authentic Las Vegas casino scrapped signage from past decades. Opens for tours again at beginning of September. www.neonmuseum.org
Click Here to see more Las Vegas signage and graphic inspiration.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.