May 17, 2017 | By WGSN Insider
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Bouchra Jarrar has been named Lanvin artistic director of women’s collections, effective March 14. Her first collection will be for Spring/Summer 2017.
Jarrar who launched her signature fashion house in 2010, was previously studio director at Balenciaga and head of couture design for Christian Lacroix.
Unlike predecessor Alber Elbaz, who oversaw Lanvin’s men’s and women’s collections, Jarrar will have sole responsibility for women’s.
“Bouchra Jarrar is a talented and visionary designer. She is the obvious choice for Lanvin, said house chief executive Michèle Huiban.
“Her timeless style is in keeping with the style and values of our company, founded by Jeanne Lanvin more than a century ago.”
Talking about her appointment Bouchar Jarrar said:
“It is a huge honour to continue promoting the Lanvin style, with designs created in the company’s ateliers by teams who possess extraordinary expertise.”
“It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time.”
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