May 30, 2019 | By Louise Squire
Request a demo to see WGSN for yourself.
When in Berlin, head to the lovely Lena Hoschek store for vintage-inspired, flirty, wearable goods, all tailored with old-fashioned care.
Who says dirndls can’t be modern? Not Lena Hoschek! Her updated classics are heirloom-quality treasures, made to be passed down from generation to generation, perfect of your souvenirs of your time in Berlin. In October of 2008 Lena Hoschek opened her first store in Germany, a spacious and welcoming store tucked away in the bustling Mitte district. The Austrian designer gained a serious fan club during Berlin’s fashion weeks, with creations that demonstrated her passion for the aesthetic of the ’40s and ’50s.
Dandy style, hourglass shapes, rockabilly and fetish elements are used to create an updated, feminine look. Her store also reflects a deep love for times past, with many garments calling to mind the traditional garb of Austria and Germany, but with modern twists.
Old black and white photographs, oil portraits and a myriad of charming antique finds are combined with whimsically decorating shelves, walls, chests and counters.
The boudoir-like changing room adds to the feminine retro feel with its heavy curtains and plush carpet. In the studio in the back room, the Lena Hoschek children’s collection is being perfected and is due to hit stores in Fall 2011. In the meantime, stock up on ladylike essentials from this local favorite.
Weinmeisterstrasse 8 10178
49 (0)30 2787 6985
– Ashley Churchill
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.