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Lena Hoschek Berlin Clothing Boutique

When in Berlin, head to the lovely Lena Hoschek store for vintage-inspired, flirty, wearable goods, all tailored with old-fashioned care.

Lena Hoschek Berlin Clothing Boutique

Who says dirndls can’t be modern? Not Lena Hoschek! Her updated classics are heirloom-quality treasures, made to be passed down from generation to generation, perfect of your souvenirs of your time in Berlin. In October of 2008 Lena Hoschek opened her first store in Germany, a spacious and welcoming store tucked away in the bustling Mitte district. The Austrian designer gained a serious fan club during Berlin’s fashion weeks, with creations that demonstrated her passion for the aesthetic of the ’40s and ’50s.

Lena Hoschek Berlin Womens Boutique

Dandy style, hourglass shapes, rockabilly and fetish elements are used to create an updated, feminine look. Her store also reflects a deep love for times past, with many garments calling to mind the traditional garb of Austria and Germany, but with modern twists.

Lena Hoschek Berlin Womens Boutique

Old black and white photographs, oil portraits and a myriad of charming antique finds are combined with whimsically decorating shelves, walls, chests and counters.

Lena Hoschek Berlin Womens Boutique

The boudoir-like changing room adds to the feminine retro feel with its heavy curtains and plush carpet. In the studio in the back room, the Lena Hoschek children’s collection is being perfected and is due to hit stores in Fall 2011. In the meantime, stock up on ladylike essentials from this local favorite.

Lena Hoschek Berlin Womens Boutique

Lena Hoschek

Weinmeisterstrasse 8 10178

49 (0)30 2787 6985

– Ashley Churchill

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