Jul 20, 2017 | By WGSN Insider
Aug 18, 2014
By Jo Lynch
Belgium-based lingerie label La Fille d’O brings the avant-garde to the everyday with highly creative collections which combine with excellent fit. Versatile pieces act as lingerie or swimwear or can be used for fashion styling. The brand also designs for breast-feeding mothers and women recovering from mastectomy, showing La Fille d’O supports women in more ways than one.
The S/S 2015 collection is inspired by the work of artist Yves Klein and his use of the female nude as a live brush. Covering his models in blue paint he would press them upon his canvas to create abstract artworks.
Murielle Scherre, owner and designer of the brand shares mood imagery and previews some pieces from the S/S 15 collection, answering a few questions about inspiration and design ethos.
Please tell us about the inspiration for the S/S 15 collection.
THE VOLATILE ASSET OF THE TOUCH. THE WOMEN BEHIND YVES KLEIN. CES PINCEAUX VIVANT. INVESTIGATING THE PAINT ON THEIR BODY AS A MORE INTERESTING WAY-TO THEN THE ACTUAL FINISHED WORK.
Which three words best describe La Fille d’O?
AVANT-GARDE. WABI-SABI. CLAIR-OBSCUR.
What type of woman do you design for?
CURIOUS. ERUDITE. SENS-ATIONAL. ANIMAL.
How important do you think a woman’s lingerie is to her health and happiness?
AS TO OUR GARMENTS, LINGERIE IS THE VERY FOUNDATION AND EXAMPLE OF HOW WE LOOK, FEEL AND CARE FOR OUR SELVES.IN FRENCH, LE SOUTIEN, IS THERE TO SUPPORT BOTH BRAIN AND BODY. PHYSICALLY SUPPORTED BUT MENTALLY LIBERATED.
Available in stores from in London to Sydney, and online at:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.