May 29, 2019 | By Alice Gividen
Get Street Style analysis as a WGSN subscriber
We had some really nice Scandinavian summer weather today in Stockholm. It’s apparently been raining a lot here recently. Stockholm is at approximately the same latitude as Anchorage, Alaska so messy and even somewhat chilly summer weather is not out of the question. The locals’ reaction to a nice sunny day reminded me of New Yorkers’ similar reaction – we both go a bit bonkers. Everyone was sitting outside having lunch or drinks, the pedestrian streets were jam packed with shoppers, and of course the daily sidewalk fashion show was in overdrive. The sweet life, with a Swedish twist.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.