4 minutes ago | By WGSN Insider
Mar 30, 2016
Paying a visit to your local laundromat can be a quite boring, monotonous experience. Meet Stephanie Surtida an LA-based illustrator that might just change the way we feel about the whole fluff n’ fold experience. Stephanie loves to illustrate anytime, anywhere, and the way she chooses how to share her art with the world is parallel to how she feels about illustrating. Currently, Stephanie is showcasing her soothing, delicate, aqua-tastic illustrations in a new exhibition titled Pretty Laundry at a little laundromat near McArthur park.
Stephanie says, “Pretty Laundry was overall a team effort, my boyfriend Chris Ruiz proposed this unique idea of hanging my illustrations at a random laundromat, and I was all for it! We saw this as another fun way to share my art with the public as an extension to social media, which is what I use on a daily basis to share my fashion illustrations. I also wanted to focus on something other than fashion illustrations because I can draw clothed girls all day, so I started with a girl who’s stripped down all her clothes to feel relaxed and in back into her own skin.”
While each illustration is water themed, Surtida explains, “I created a little water wonderland! I believe people have the most access to inspiration when they’re around water… whether they’re at the laundromat, in their own bathrooms, at the pool, at the lake, or beach… etc. I wanted to illustrate the water acting as a portal where imagination takes place.”
Surtida believes that while creatives today are definitely taking advantage of social media to share their personal art, it should also be about taking risks and explore new, fun ways of doing so. “Five years ago it felt as though very few artists were comfortable with sharing their sketches or work process to the public on social media, but today you see them literally everywhere and it’s so inspiring and contagious that no one holds back anymore. People are willing and ready and enthusiastic to share their gifts, it’s pretty amazing. As we continue to use social media as a way to connect and inspire, it’s also important to try other fun ways to engage people in your work. I think creatives should always try something new that they’re afraid of failing at.”
Surtida plans to leave her work at the laundromat located at the corner of 8th street and Union in the Union Square Plaza in Los Angeles for an open-ended run and she is also on the look out for other alternative spaces to display her work.
Be sure to check out this video on Stephanie’s creative process:
To see more of Stephanie Surtida’s illustrations, follow her on Instagram @stephaniesurtida.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.