boohooMAN CEO Samir Kamani on streetwear, consumer insights and a new collaboration
Mar 27, 2019 | By Volker Ketteniss
RAT PACK REBELLION
Paris: Kris Van Assche never strays far from a clean cut uniform that speaks as much about his design restraint as it does his understanding of masculine clothes with a subtle edge. After a recent trip to Los Angeles, the designer got to thinking about how clothing is often used to express rebellion, and in a city like LA (full of distressed denim and t-shirts) dark suits, striped knits and heavy-soled boots would make a guy stand out from the crowd. Also using the awkward transition from boyhood into manhood as an inspiration, silhouettes were ill-fitting — like cropped pants, boxy jackets and oversized polos. With a more sophisticated flare than the active-centric seasons of past, Van Assche offered options to a new generation of men who dress up because they want to, not because they have to. —Michael Fisher
Color: Black / Grey / White / Red
Key Items: Two-button suits / Cropped tailored pants / Boxy-fitting polo shirts / Woven tees / Trench coats / Drop-crotch pants / Deconstructed blazers
Materials: Wool / Cotton gabardine / Linen
Details + Trim: Exposed buttons on pants / Expanded tab closures / Pleats / 3/4 length sleeves for knits / Contrast piping on jackets / Trompe l’oeil paneling / Metal closures
Accessories + Footwear: Trilbies / Mirrored sunglasses / Chunky boots
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