KR3W Presents Dark Americana – Autumn/Winter 2014
By Samuel Trotman

Recognised as one of the first skate brands to blend fashion with skateboarding culture, LA label KR3W sets about pushing the boundaries one step further for Autumn with their latest collection Dark Americana.

Aug 15, 2014
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Recognised as one of the first skate brands to blend fashion with skateboarding culture, LA label KR3W sets about pushing the boundaries one step further for Autumn with their latest collection Dark Americana.

Arguably one of the more progressive skate labels on the market, KR3W has caused quite a stir in the skate scene over the past few seasons with its unapologetically dark and nonconformist approach to skateboarding style. From humble beginnings as a denim brand to a full-blown lifestyle collection, KR3W’s forthcoming apparel collection steers away from the now saturated skate-centric fashion scene and moves towards a more considered and premium direction for the LA brand.

Debuting this season is the No.11 range. Named after the 11th letter in the alphabet (K), the new premium line offers savvy-skate and fashion customers alike a more high-end offering of jeanswear, outerwear and separates. Headed up by KR3W’s design director Jack Toledo, the debut collection focuses on rich materials and time-honoured techniques to offer quality garments with rugged elegance and strict attention to detail.

Blanket lined workwear jackets, twisted yarn shirts and selvedge chino pants are just some of the apparel highlights, while the new Rehab Denim collection offers a selection of stretch performance fabrics from top mills including Japan’s Kurabo and USA’s Cone White Oak. Technical zips, embossed hardware and vintage-inspired buttons further emphasise the brands understated approach to design and strict attention to detail. Whats more, the brand’s skateboarding roots and Americana inspirations tie in well with the understated palette as darker washes and grey shades dominate.

Known for their iconic graphics, KR3W expand upon their collaboration project with a suitable pairing with international skater and friend, Eric Dressen. A man of few words but a multitude of talents, Dressen partners with KR3W through his latest creative efforts as an internationally respected tattoo artist and sketching up some of his iconic Playboy Bunny skulls for the Holiday 2014 collection. The second collaboration comes from artist and illustrator, Niagra aka The Queen of the Motor City. Know for her promotional art for Destroy All Monsters / Dark Carnival performances Niagra’s style features vibrant illustrations that represent feminist swagger with tough talking gals who would rather dispatch and man than put up with his antics. View the collection now at Kr3W’s website.


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