Sep 19, 2018 | By Petah Marian
Big data meets consumer insights. Experience WGSN.
Feb 19, 2015
Michael Kors did what he does best in New York on Wednesday offering up a mix of easy, wearable ultra-luxury with a fashion edge.
It was a collection that will certainly help the holding company sell more and more of those affordable bags, watches, fragrances, and diffusion line pieces.
And that, in some ways, is the problem. Since the Michael Kors brand’s clever expansion saw it exploding into the aspirational luxury/premium market, there have been mumblings that the runway line has lost its exclusivity.
So did Wednesday’s collection help reverse that process? The critics seemed to think so.
They loved the jet set luxe of the furs and other materials and the fact that he cited icons such as the Duchess of Windsor, Babe Paley and Carolyn Bessette Kennedy as influences.
But they also applauded the pieces that showed Kors can really tick the trend boxes – chunky knitwear, a longline silhouette, 1930s-style bias cut dresses, the crystal-studded evening pyjamas, the cape coats, the menswear influences, the cashmere, the tweeds and the bags.
Significantly, these were less about bling and more on-trend (see WGSN’s full catwalk coverage for the details).
Vogue’s Suzy Menkes said of it: “There was a lushness to the collection that was at the same time totally wearable. This was the best gathering of daywear we have seen yet at the New York Autumn 2015 shows.” She also called him “American fashion’s golden boy”.
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