Korean Prints & Graphics: The top 3 brands you need to know right now
By Hannah Watkins

These Korean streetwear labels and high-end brands have a unique aesthetic and dynamic prints, says WGSN Senior Editor Hannah Watkins

Jan 15, 2016

3 photos

With celebrity endorsement and the renewal of Seoul Fashion Week, homegrown Korean brands are reaching global exposure. A new wave of brands emerge, blending high-end fashion with streetwear influences for a fresh and genderless aesthetic.

Here’s our top brands to watch out for:

Ader Error


Playful minimalism sums up Ader Error’s philosophy. Founded in 2014, the brand offers simple, androgynous pieces with an often colourful and quirky twist. A sans serif typeface creates direct slogans and cartoon-style illustrations provide some comic relief.

Heich es Heich

WGSN_kOREAN_prints_Heich es Heich

Designer Sanghyuk Han is the creative force behind this Korean-born label. He promotes gender-neutral looks with these easy-to-wear pieces for both men and women. The feel is restrained and the palette refined, featuring scattered graphics in a cool pastel palette.

Hyein Seo


The Korean born designer graduated from the prestigious Antwerp Royal Academy of fashion in 2014, and has since been making waves in the fashion world. Rebellious and dark, the label received worldwide attention from the fashion pack when Rhianna wore a T-shirt by the designer emblazoned with the logo ‘School Kills’.

To see our full prints coverage and brands to watch report, head over to WGSN here.

Related stories

2 photos
#ICYMI Day 6: Glossier Mask Duo (from the coolest beauty brand on the block)

2 photos
Victoria's Secret Show Paris 2016: Lingerie Trends

3 photos
Reformation teams up with HAIM for its NYE collection

10 photos
Michael Kors Transeason 2017: The rise of the Boomerang dress

5 photos
This is how retailers should cater to the Gen Z shopper