/INSIDER

With celebrity endorsement and the renewal of Seoul Fashion Week, homegrown Korean brands are reaching global exposure. A new wave of brands emerge, blending high-end fashion with streetwear influences for a fresh and genderless aesthetic.

Here’s our top brands to watch out for:

Ader Error

Playful minimalism sums up Ader Error’s philosophy. Founded in 2014, the brand offers simple, androgynous pieces with an often colourful and quirky twist. A sans serif typeface creates direct slogans and cartoon-style illustrations provide some comic relief.

Heich es Heich

Designer Sanghyuk Han is the creative force behind this Korean-born label. He promotes gender-neutral looks with these easy-to-wear pieces for both men and women. The feel is restrained and the palette refined, featuring scattered graphics in a cool pastel palette.

Hyein Seo

The Korean born designer graduated from the prestigious Antwerp Royal Academy of fashion in 2014, and has since been making waves in the fashion world. Rebellious and dark, the label received worldwide attention from the fashion pack when Rhianna wore a T-shirt by the designer emblazoned with the logo ‘School Kills’.

To see our full prints coverage and brands to watch report, head over to WGSN here.