From brand collaborations to new launches, there was a lot happening at the tradeshow in January. Allison Goodfellow-Ash, WGSN Associate Editor Kidswear handpicks her favourite new brands
Kleine Fabriek, Amsterdam just wrapped up after showcasing a carefully curated mix of kids apparel, footwear, accessories and lifestyle brands from Europe with particular focus on Dutch and northern European regions.
Here are a few of my highlights from the show:
1. Bij Kiki
On arrival at the show my eyes immediately turned on to one of the smaller stands in the hall awash with awesome iron on patches featuring all the key graphic trends of the moment from unicorns and cactus through to space rockets and foxes.
Launching the range at Kleine fabriek, designer and owner Kiki Poulisse explained how she realised a simple concept such as this was seriously lacking in the kids market. [ I couldn’t agree more ] such a great opportunity for kids to customise their clothes and tap into trends as they come and go.
This brand is one to watch not just for kidswear, but for tween, youth & junior accessories market too.
2. Maison Chaos
Swedish designer and Creative director Carl-Axel debuted his new kids brand Maison Chaos at Kleine fabriek. With comfort and versatility in mind, the collection taps into a contemporary activewear look with superhero twists including a fully reflective jacket and spongy voluminous protective sweats with leggings. A brand to watch out for at a few of the kids trade shows this season.
3. Antoine Peters + Kidscase
One of WGSN kids team favourite brands, Kidscase teamed up with Dutch fashion designer and new father Antoine Peters to celebrate the birth of his baby boy Alf by creating a unisex capsule collection for ages three months – 10 years old. Inspired by the disarming nature, contagious smiles and inquisitive personalities of kids, I personally couldn’t get enough of the hand-feel and look of the smile graphic true-knit sweat. All jersey items are made from 100% organic with water based dyes. The campaign photography is particularly strong and definitely a A/W 16/17 collaboration to watch.
For the full kidswear report from Kleine Fabriek ,join WGSN.