Kleerup Acne

img_3095as.jpgHey – so you saw some of my day photos from yesterday at Stockholm Fashion Week, yeah? Yesterday evening then I found myself speeding through the outskirts of Stockholm in a taxi with a group of Swedish friends. We were heading for the Acne presentation in a small art-filled hotel that sat high above the harbor and had an amazing view. (Where was I exactly? Lord knows. Basically a few words are exchanged in Swedish, I’m bundled into the back of a taxi and we speed off to parts unknown. The kidnapping analogy I alluded to earlier has legs I’m telling you.) Speaking of legs – as you can see above – the Acne presentation had plenty of those on display. I’ve been accused of placing women on a pedestal, but Acne took that saying a bit too literally. I loved lots of the enormous chunky wedges and platform wedge-heeled ankle boots they were showing (the talllll models looked even more intimidating than usual, which was cool), but my favorite piece were the brown-tinted clear plastic trouser/leggings. How did American Apparel drop the ball on these? These are so hot – literally. As you know, Acne is one of the most famous and highly-regarded Swedish labels – we spotted pop stars Robyn and Nina Cardigan among the crowd. Soon it was into another taxi and back into the center of town for the Fifth Avenue Shoe Repair show and then dinner with my Swedish friend Miriam and some of her sweet Swedish fashion industry pals. Swedish cab drivers are generally a sophisticated and clued-up bunch and ours was banging Stylesightings music faves like “Poker Face” by Lady Gaga and “Longing for Lullabies” by Kleerup ft. Titiyo. I love the cool music they play on the radio in Europe. It’s one of the small but important cultural differences that always makes traveling here inspiring and worthwhile. xxx eddie










Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.