Apr 13, 2018 | By Sarah Housley
F. Scott Fitzgerald’s novel of a sumptuous summer on Long Island is notoriously sartorial — in fact Jay Gatsby’s attire is noted and analyzed repeatedly throughout. So, it’s no surprise that French label Maison Kitsuné might turn to the famed 1925 book for inspiration when putting together the S/S 12 collection, especially with such a particularly tailored feel.
The assortment features strong pastel colors mixed with cream & taupe, impeccable Japanese Oxford cotton for the classic shirt and lightweight Italian linen-cotton for the cocktail jacket. Co-founder and creative director Masaya Kuroki says, “This collection lives part-time in Long Island’s North Shore and the rest of the time in Manhattan. It’s the juxtaposition of soft cotton and linen fabrics with city style and shapes inspired by a famous American classic.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.