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Kidswear update: Isetan and Smallable collaborate

Japanese store Isetan and French concept store Smallable began an exciting collaboration yesterday, celebrating the best in Japanese and European kidswear design.

 

kidswear

Keora Keora

Visitors to the Isetan bricks and mortar store in Tokyo’s Shinjuku area will find a mini pop-up store, reflecting a similar aesthetic of Smallable’s Paris based store.

Some key European brands will be available with some exclusive creations developed by the likes of Bobo Choses,  The Animals Observatory, Little creative factory, Hello Simone and  Hundred pieces.

Meanwhile in Paris, the expertly curated Smallable store will be showcasing some of the hottest Japanese kids brands of the moment. East End Highlanders, Arch & Line, Denim & Dungaree and Chocolate Soup’s new independent label will all be available, alongside accessories and toys by Keora Keora and Kiko+.

For those who can’t make it into store- it’s possible to pick up some treats on Smallable online.

kidswear

Bobo Choses for Smallable & Isetan

 

kidswear

Chocolate Soup new standalone collection

 

 

 

 

 

 

 

 

 

Want more industry insight into this market? Head to the Kidswear section on WGSN.

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