16 hours ago | By Jane Boddy
Jul 07, 2016
By Erin Rechner
If it’s not on your retail radar yet, get to know Kidpik, a kidswear clothing game changer. The clothing subscription box was introduced to market back in February as a head-to-toe styled and delivered fashion box exclusively for girls age four to 14-years-old.
Since its launch, Kidpik has received an explosion of positive reviews as a fun new way to introduce online shopping to busy parents. Essentially, it’s a curated fashionable collection delivered seasonally with free shipping and returns alongside free styling and no membership fees.
Kids always love presents, so what better way for them to receive their newest digs than in a perfectly packaged box full of new clothes!
“Children’s preferences in clothing have evolved over the decades and so should the shopping and delivery system,” says Ezra Dabah, Kidpik founder and CEO. “We are excited to deliver the ultimate shopping experience– personalized, coordinated quality fashion outfits for the girls in your life, direct to your door.”
At Kidpik, every item is designed and curated in their NYC studio. The Kidpik stylists and proprietary algorithms work collaboratively to remove the difficulty, time and guesswork from the shopping experience.
Alongside their parents, kids can curate their boxes by first taking an interactive styling quiz, they then receive approximately 7 items including tops, bottoms, dressed, layering items, shoes and accessories. If they keep the entire box, they receive a 30% discount or the rest can be sent back for free where they donate those items to their affiliated charity project. At $75 per box, that’s a serious bargain price as the designs are trend driven with quality fabrics and interesting new prints and graphics.
In addition to their fashion boxes they have just launched a Kidpik Basics line for the upcoming Fall season that includes a colourful collection of fashion basics with colours ranging from fuchsia, teal, melon and deep navy in a variety of fabrics such as lurex flecked mesh, drapey polyester blends, tie-dye stripes and fashion forward prints. Key items included are basic tanks, tees, shorts, cardigans, bottoms and leggings. Be sure to get your hands on the new designs for the Back-to-School season here.
Follow our Senior Kidswear Editor, Erin Rechner on Instagram.
For kidswear reports, key trends and tradeshow cover, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.