The KID trade show in Paris favours quality over quantity and picks the coolest statement brands
By Allison Goodfellow-Ash

Meet the key brands that dazzled us at the Kid trade show in Paris. WGSN reports.

Jul 14, 2016
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At WGSN, the kids editorial team cover all the biggest trade shows to bring you the latest up-to-date colours, shapes and trends. One of the newer seasonal events to appear on the kidswear calendar and on our radar is the Kid trade show that takes place in Paris. Described as a cross between a showroom and a traditional trade show, framed by a curatorial ethic, it favours quality over quantity and is a much more initimate event for industry insiders.

We headed down there last week to the three-storey building, Espace Montgolfiere in Paris, which was formally a balloon factory (cool right?!) to spot the cool new brands displayed against a stylish backdrop.

Below is a teaser of what I spotted on site:

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Les Coyotes de Paris  is the brain child of former chief designer from Maison Scotch, Marieke Meulendijks, she debuted her first spring/summer collection at the show. The brand is all about a timeless wardrobe. A nostalgic take on iconic or classic shapes and nautical details, beautiful 60’s & 70’s silhouettes are twisted into new updated modern looks. Ages range from 6-years-old through to teens with favourite pieces including delicate cotton lawn blouses with yoke details, loose fit roll hem linen pants and twill pinafore dresses.

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Fresh Dinosaur debuted their first collection at Kid, this Mallorca based brand uses the sun drenched Balearics as a source of inspiration, adopting colours from the sea, sun and sand. Silhouettes are easy to wear and jersey focused, encouraging playfulness and a relaxed approach to life. The collection comprises of a selection of printed and plain jersey separates available from February 2017.

 

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On the WGSN radar for a few seasons now, Cavalier is an experimental kidswear brand from Singapore which approaches kids clothing with an Avant Garde eye and thirst for inventiveness. SS17 entitled acid refluxxx is a zingy, colourful ensemble of simple, wearable, sporty silhouettes reworked using layered meshes, tromp l’oeil details and colour blocking. Look out for their SS17 statement pieces, the Unicorn Dress and the Pasche Dress Version 2.0.

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Already highlighted in the kidswear boys brands to watch, East End Highlanders continue to look innovative and stylish for summer 17, continuing to use high-quality denim, cotton and manufacturing techniques normally reserved for luxury menswear markets. The label continues to have the perfect balance of tradition and quirkiness associated with Japanese design. Favourite pieces include the floral jacquard bowling shirt and super relaxed fit jean.

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