Feb 20, 2018 | By Rose Garrod
Request a demo and see WGSN for yourself.
This year’s Kind + Jugend, the Cologne-based show for children and babies, continues to showcase innovative product designs and launches across all its categories. Key directions highlighted last season – such as sustainability, multi-functional products and space saving design – continue to evolve, from super lightweight and compact pram systems to transformable furniture and the use of natural, recycled and organic materials.
Here are three key trends from the fair:
1. Purple and pinks
This stand-out palette looked punchy and fun. Bright purples and mauves through to hot pinks were used across prams, strollers, bedding and room accessories. Vibrant purples and pinks were offset with black for strollers and prams as a directional and unisex alternative to pink, or used with white within furniture and home collections.
2. Denim & twill
Industrial-inspired colours and materials are important for fabrications and finishes within the pram and accessories markets. Denim-look twills and grainy tweeds were used for soft-touch, high performance fabrications within seats, hoods and accessories in a range of graphite greys and steely blues, and influenced matte chrome and metallic frames and hardware.
3. Fun faux fur
In line with apparel trends for brightly coloured faux furs, fun faux fur and teddy fleece fabrics were used to bring to life a menagerie of plush cuddly toys. Supersoft luxury furs, textured and long pile in either natural or bright colours, were mixed with contrasting textures and patterns.
– Tess Hannam
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.