May 21, 2020 | By Hannah Manton
Big data meets consumer insights, Experience WGSN.
S/S 22 welcomes a world where consumers need to feel reassured and grounded will be paramount. Colour can play a key role here as they can be used to comfort, invigorate and nourish us. Brights will still remain important, they will stimulate the more sober tones and bring that injection of optimism.
Our third key colour for S/S 22, Mango Sorbet, is an invigorating, tropical hue that fuses the popularity of orange with the brightness of yellow. It can be used to add a much-needed dose of energy to seasonal palettes, enhancing feelings of wellbeing and health and also bring a digital twist to palettes with its hypernatural and vivid saturation.
Mango Sorbet will be perfect for swimwear, activewear and outdoor apparel, and will work as a surprising off-kilter bright for womenswear – especially for contemporary silhouettes. With its juicy quality, it can also be used to give a lift to homewares and interiors.
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