Aug 06, 2020 | By Sarah Owen
Big data meets consumer insights, Experience WGSN.
Colour is a powerful tool that can be used to create a connection, evoke an emotion and stimulate the senses. In S/S 22 there will be an increased importance in using colour to aid and enhance mental and physical wellbeing, as consumers focus on health and feeling safe will be a top priority, post COVID. Nothing brings more hope and peace to mind than the colour of a clear sunny sky and a rippling ocean. Enter the dependable, versatile and trustworthy appeal of blue.
For S/S 22, we have chosen the grounded, reassuring and transseasonal tone of Atlantic Blue, which echoes the hues of organic indigo dyes and the ocean, making it perfect for sustainable and heritage designs.
Deep blues such as this are already being championed by slow-fashion brands, and will be ideal for menswear. Atlantic Blue will also work as a classic core for womenswear, activewear and interiors, and as a directional tone for beauty colour cosmetics.
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