Jun 10, 2017 | By Sarah Owen
As customization continues to grow, today Keen Footwear launched a new tab on the brand’s website – Keen Custom. Its water shoes have developed a cult-like following over the years, and this addition is definitely fuel for the fire. Starting today, consumers can go into the website and start building custom colorways of the iconic Newport H2 sandal.
With the option to choose between coloring straps individually or as one full upper, the opportunities are endless. It is one of the few custom sites that allows the user control over every single piece of the shoe. Our only warning is to keep track of time upon entering, you can get sucked into the fun! What seems like endless combos of webbing colors, patterns, stitch options and even bungee choices, you can’t help but have fun experimenting!
“Ten years ago, KEEN revolutionized footwear with the introduction of the original hybrid Newport sandal. Now fans can make our number one style their own,” said Christa DePoe, vice president of global online and retail at KEEN.
Make your way to Keen Custom to check it out starting today. Before Fall hits we plan on heading over to get our last bit of summer in with some custom Keens. The only problem is, with so many possibilities…. how will we ever decide?
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.