Oct 04, 2017 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
Italian design brand Kartell has expanded into the scent market with a new brand called Kartell Fragrances, which launched today at the first day of Maison & Objet’s January 2015 edition.
The range comprises eight perfumes and four different types of diffusers: three choices of candle, two of reed diffusers, two electronic diffusers and one home spray, which is titled Perfumegun. All together, there are 70 possible combinations to choose from.
The scents have been developed by expert noses from renowned fragrance houses Firmenich, Robertet, Mane and Cosmo International, and include Ghost Diamond (grapefruit, jasmine and precious woods); Drops (vegetal, aquatic and flowery) and Noir (amber, wood and leather notes).
Our two favourites are Alhambra – a sweet amber scent with patchouli and cedarwood that smells of warm caramel; and Ad-Ren-Aline – energising hot pepper with a patchouli base.
Kartell’s signature bold style informs the design of the containers, which feature rich colours, daring forms and luxurious details. Kartell Fragrances will distribute the range worldwide, and it will also be featured in Kartell’s flagship stores.
Design brands are increasingly moving into the candle sector, which offers a renewable, affordable – and very gifting-friendly – way for customers to buy into their favourite brands.
Homebuildlife subscribers can find out about growing trends in home fragrances in our report, Scent Accessories.
– Sarah Housley
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.