Dec 06, 2018 | By Georgie Hyatt
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Apr 15, 2016
The relationship between art and fashion has long been a symbiotic one, and Art Basel Miami Beach exemplifies it: for one week in December, collectors, artists, fans and fashionistas descend on the Florida city, hoping not only to see and buy art, but to be seen at many of the fair’s events, dinners and nightclub pop-ups.
Following on from Bruce Weber’s S/S 16 campaign dedicated to the city of New York, Barneys has released a new campaign starring Karlie Kloss, photographed by Juergen Teller during Art Basel Miami Beach in December 2015.
Juergen Teller’s work sits at the intersection between fashion and fine art photography, making him a perfect choice to lens this particular campaign. Kloss’ enthusiasm and athleticism mirrors the energy of South Beach, a place known for its muscles and bikinis.
The shoot was staged during the international art fair, which packs the city with tons of glamorous visitors, with Kloss posing guerilla-style both alongside the art and on the streets of Miami. In only a few hours, Kloss, Teller navigated the crowded streets in a rented van, with the supermodel changing in the back and the crew jumping out to shoot when the inspiration hit.
Teller’s photo sequence originally appeared in Barneys The Window, functioning at once as a print campaign, fashion editorial, and shoppable online feature.
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