Karlie Kloss stars in a new Art Basel-inspired South Beach campaign

The relationship between art and fashion has long been a symbiotic one, and Art Basel Miami Beach exemplifies it: for one week in December, collectors, artists, fans and fashionistas descend on the Florida city, hoping not only to see and buy art, but to be seen at many of the fair’s events, dinners and nightclub pop-ups.


Barneys New York S/S 16 campaign with Karlie Kloss, photographed in Miami by Juergen Teller

Following on from Bruce Weber’s S/S 16 campaign dedicated to the city of New York, Barneys has released a new campaign starring Karlie Kloss, photographed by Juergen Teller during Art Basel Miami Beach in December 2015.

Juergen Teller’s work sits at the intersection between fashion and fine art photography, making him a perfect choice to lens this particular campaign. Kloss’ enthusiasm and athleticism mirrors the energy of South Beach, a place known for its muscles and bikinis.


The shoot was staged during the international art fair, which packs the city with tons of glamorous visitors, with Kloss posing guerilla-style both alongside the art and on the streets of Miami. In only a few hours, Kloss, Teller navigated the crowded streets in a rented van, with the supermodel changing in the back and the crew jumping out to shoot when the inspiration hit.

Teller’s photo sequence originally appeared in Barneys The Window, functioning at once as a print campaign, fashion editorial, and shoppable online feature.  

Karlie-Kloss-Barneys-Spring-2016-Campaign03 Karlie-Kloss-Barneys-Spring-2016-Campaign02Karlie-Kloss-Barneys-Spring-2016-Campaign05

For in-depth brand strategy, retail news, and further detailed analysis of campaigns, join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.