Denim and menswear brand KAPITAL (named after the denim capital of Japan) is offering a behind the scenes look at the inner workings of a KAPITAL photo shoot. The full film is a thing of beauty, WGSN’s Denim Editor Samuel Trotman reports
Happy Holiday to all! When you think that Christmas is all but over, we bring you a very special gift all the way from Kojima, Japan. Today we’re super excited to announce the release of the long awaited Kapital World movie by director Hsiang Chin Moe. The movie is a short documentary that showcases a behind-the-scenes look at the process that goes into the label’s infamous lookbooks and the dynamics between the two forces Kiro Hirata and Eric Kvatek.
While the film has been doing the rounds globally with exclusive screenings to a lucky few audiences, Kapital fans have been waiting patiently to get to watch the release by . Up until now that is. It is now available exclusively on kapitalworldmovie.com. Get some popcorn and wine/beers. Sit back, watch it now and hope you enjoy it!
Kiro Hirata, KAPITAL‘s lead designer, and Eric Kvatek, photographer, meet up in France to shoot the Spring 2014 KAPITAL book, “Sailor Ninja”. Old friends return and new friends are made over a five-day shoot in Paris, Souesmes and Cassis. In Paris, the KAPITAL crew focuses on Bohemian styles and French Ninjas. Slightly more familiar hunting themes are played with in the French countryside, of course with a KAPITAL twist. Finally, the entire production crew travels by train to the South of France for a nautical-themed excursion. Through the behind the scenes look at the inner workings of a KAPITAL photo shoot, the special nature of the fifteen-year-long friendship of Kiro Hirata and Eric Kvatek is revealed. For this project, the filmmaker, Hsiang Chin Moe was given a unique opportunity and total access to the KAPITAL fashion shoot and complete artistic control over the resulting film.
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