May 17, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
This week saw the launch of the unexpected movie from one of (if not the most) respected Japan’s denim brands of today. Kapital World, is a short documentary that showcases a behind-the-scenes look at the process that goes into the label’s infamous lookbooks and the dynamics between the two forces Kiro Hirata and Eric Kvatek.
Fans and followers of Kapital will be just as excited as us to hear about the release of the new documentary that gives an unseen before look into the beautiful world of Kapital. Look a few years back and it was near enough impossible to read anything on the Kojima-based brand beyond the pages of their tri-annual lookbooks (which were already near enough impossible to get hold of outside of Japan). But over the past year or so, the brand has begun to open up its rightly protected grasp on its handcrafted goods, featuring at a select few international trade shows as well as expanding out into a small pocket of hand picked outlets and even a collaboration with a major US department store.
The ‘Kapital World Documentary’ edges the brand even further into the peripheral vision of the international denim world, giving viewers and fans a taste of what goes on behind the scenes of their treasured lookbooks. Filmed during the 5 day shoot of the Spring 2014 book, “Sailor Ninja” across France, the 60 minute film reveals not only the details and logistics of a Kapital photo shoot, but also the nature of the fifteen years long friendship of Kapital designer, Kiro Hirata and long-standing collaborating photographer Eric Kvatek. Filmmaker, Hsiang Chin Moe was allowed a unique opportunity, total access to the Kapital fashion shoot and complete artistic control over the resulting film.
Kapital World will have its world premiere at indieScreen, 285 Kent Avenue, Brooklyn, co-hosted with Hickoree’s on March 6 at 7:30pm. The screening will be followed by a reception at Hickoree’s Floor Two, 109 South 6th Street, 2nd Floor, Brooklyn. Admissions to the premiere is free but seating is limited. For more information about the event and the film, please visit: www.kapitalworldmovie.com
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.